In a remarkable achievement, Chiang Mai has been named the Best City in Asia and the No. 2 city globally in the Travel + Leisure World’s Best Awards 2025, as announced by the Tourism Authority of Thailand (TAT) Newsroom. Celebrated for its “super cordial people and amazing food,” the northern Thai city has captured the hearts of global travelers. Bangkok also earned high praise, securing the No. 3 spot among Asia’s top cities, underscoring Thailand’s prominence as a premier travel destination.
The Travel + Leisure World’s Best Awards are a globally recognized benchmark, determined annually by thousands of reader votes evaluating cities based on criteria such as culture, cuisine, hospitality, landmarks, and overall visitor experience. Chiang Mai’s top ranking highlights its unique blend of rich cultural heritage and modern vibrancy. The city is renowned for its over 300 ancient Buddhist temples, including the iconic Wat Phra That Doi Suthep, perched atop a mountain with sweeping views. Its vibrant night markets, such as the Night Bazaar and Sunday Walking Street, offer a sensory feast of local crafts, live music, and delectable street food like khao soi (creamy coconut curry noodles) and sai ua (spicy northern Thai sausage).
“Chiang Mai’s recognition as Asia’s best city is a testament to its warm hospitality, rich traditions, and culinary excellence,” said a TAT spokesperson. “The city’s ability to offer authentic experiences while embracing sustainable tourism resonates deeply with travelers. Bangkok’s strong showing at No. 3 further showcases Thailand’s diversity, from the tranquil north to the bustling capital.”
Bangkok’s No. 3 ranking reflects its dynamic appeal, blending world-class street food markets like Chatuchak and Chinatown with iconic landmarks such as the Grand Palace, Wat Arun, and vibrant nightlife. The capital’s modern skyline, luxury shopping, and thriving cultural scene continue to draw millions, with 16 million foreign visitors recorded across Thailand in the first half of 2025.
Chiang Mai’s win is expected to further boost its appeal as a must-visit destination, especially as Thailand navigates a complex tourism landscape. Despite a 3% decline in arrivals compared to 2024, the country remains a global favorite, with TAT aiming to match last year’s 35.5 million visitors. Chiang Mai’s affordability—highlighted by Hatyai’s recent recognition as one of Asia’s most budget-friendly destinations—combined with its cultural depth, positions it as a key driver of this recovery.
The awards also spotlight Thailand’s broader tourism strategy, which includes visa-free policies for 93 countries and initiatives to attract high-spending travelers from markets like India and the Middle East. Social media buzz around Chiang Mai’s festivals, such as the Yi Peng Lantern Festival, and its growing reputation as a wellness and digital nomad hub further enhance its global allure.
For travelers inspired to visit, Chiang Mai offers a range of experiences, from exploring the historic Old City to jungle treks in nearby national parks like Doi Inthanon. Bangkok, meanwhile, continues to captivate with its blend of tradition and modernity, from floating markets to rooftop bars.
This double recognition for Chiang Mai and Bangkok in the Travel + Leisure World’s Best Awards 2025 reaffirms Thailand’s status as a cornerstone of Asian tourism.