Despite what is traditionally the low travel season from May to September, Vietnam is seeing a steady stream of international arrivals, with Ho Chi Minh City emerging as a particularly busy hub for foreign tourists.
In recent weeks, popular destinations such as the Saigon Central Post Office, Ben Thanh Market, and Nguyen Hue Walking Street have been filled with groups of overseas visitors, many of them from Asia, Europe, and North America. Travel operators say the increase reflects Vietnam’s growing appeal as a year-round destination.
“Normally this period would be quieter, but we’re noticing a consistent flow of bookings, especially from regional markets like South Korea and Singapore, as well as long-haul travelers from Europe,” said Tran Thi Lan, a tour manager in Ho Chi Minh City.
Industry analysts attribute the trend to several factors, including competitive airfares, expanded international flight routes, and Vietnam’s relaxed visa policies introduced earlier this year. The city has also stepped up efforts to promote cultural attractions and culinary tourism, which continue to resonate strongly with international travelers.
Local businesses are already feeling the impact. Restaurants in District 1 report higher dinner reservations, while river cruises on the Saigon River have seen occupancy rates exceeding expectations for this season.
Tourism officials say the momentum is encouraging as the country prepares for the peak winter travel months. “Vietnam is no longer just a seasonal choice. We are positioning ourselves as a destination for all seasons,” said a representative from the Ho Chi Minh City Department of Tourism.
With arrivals holding strong even during the low season, Vietnam’s tourism sector appears well on track to surpass its targets for 2025, reinforcing the country’s standing as one of Southeast Asia’s fastest-growing travel markets.